Universal kondigt nieuwe licensing partners aan


Universal Pictures heeft vandaag op Brand Licensing Europe 2017 nieuwe licensing partners bekendgemaakt en de plannen voor Jurassic World: Fallen Kingdom verder toegelicht.

We weten dat Mattel vorig jaar de masterlicentie heeft overgenomen van Hasbro, maar over de rol van Lego was minder duidelijkheid. Het persbericht van vandaag schenkt klare wijn én bevestigt FUNKO als nieuwe partner. Er lijken met andere woorden Pop! Vinyls te gaan komen van Jurassic Park.

Universal Brand Development has announced the global merchandising program for Jurassic Word sequel, The Fallen Kingdom, with toys hitting retail in Spring 2018. 

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include Funko, Build-A-Bear, Rubies, Wowee and more.
 

“The Jurassic World franchise has always had huge cross-generational family appeal, and Jurassic World: Fallen Kingdom promises to be one of the biggest movie and merchandising events of 2018,” said Vince Klaseus, president of Universal Brand Development.
 

“Following the success of 2015, we’ve been hard at work to build out the largest Jurassic World program to-date to meet the increasing demands from fans, as well as reach new audiences around the world – demonstrating the global appeal of this 365 mega-franchise.”
 

Master global toy partner Mattel and LEGO Systems will lead the retail roll-out with toys across a variety of play patterns and age segments, additional toy, role play and costume licensees supporting the second film include Funko, Build-A-Bear, Rubies, Wowee and more.
 
“This will be a focused UK campaign with opportunities to maximise the popularity of the franchise throughout 2018, starting with a focus on the classic movie and moving into activity for the release of Jurassic World: Fallen Kingdom, followed by back to school and subsequently the DVD release,” said Hannah Mungo, country director UK & Ireland Consumer Products at NBC Universal Brand Development.


Toynews International maakte het nieuws bekend en pakte bovendien uit met extra details:


Other multi-tiered and cross-category licensees involve Apparel and home/décor (H&M, Freeze, 5th Sun, Issac Morris, GBG, Fast Forward and Franco), Food, beauty and stationary/expressions (Kelloggs, Ferrero, Jelly Belly, PEZ, GBG Beauty, Party City, Innovative Designs, DecoPac and American Greetings) and Gaming and digital – [including the] recently debuted Jurassic World Evolution from Frontier Development, with additional gaming titles and platforms from other partners to be announced soon

Je leest het goed: Jurassic World Evolution zal niet het enige videospel zijn dat wordt uitgebracht. Is Jurassic World Survivor dan toch in de maak? De tijd zal het uitwijzen.

Het lijkt er meer en meer op dat Jurassic World een marketingspektakel van formaat zal worden, met veel coole producten voor iedereen. Begin maar al te sparen!

Via Toynews-online.

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